Jun 112012
 
Alanna Rayford, young black African American entrepreneur in Oakland's Uptown neighborhood

Allow me to introduce you to Alanna Rayford. She is transforming a derelict building in Oakland’s up and coming Uptown neighborhood into a thriving gallery space. I wanted an image of her that was dynamic and exciting, pretty and approachable. I feel like this photo says all of this and more. I shot it during the golden hour as late afternoon light streamed through the windows and wrapped around her. She looks natural and in charge at her computer. The photo was shot with all natural light on a 50mm prime lens.

Alanna Rayford, young black African American entrepreneur in Oakland's Uptown neighborhood

Photo © Alex Schoenfeldt 2012
All Rights Reserved
San Francisco business photography

Mar 112011
 
environmental portrat of an African American boy, Oakland, CA

I like the simplicity and moodiness of this environmental portrait of an African American boy. There was also nice soft spring afternoon light. Taken in West Oakland, CA.

environmental portrat of an African American boy, Oakland, CA

Photo © Alex Schoenfeldt 2010. All rights reserved.
San Francisco Photographer

Apr 132010
 
Black and White Photo of Black Bride and Groom

I met Julia and Otto at a cafe near their house in Oakland. One of the reasons they picked me over other photographers they liked, I have photos of African American people on my website. The even said “You’d think black people don’t get married, looking at vendors websites.”

I think their wedding was at the Hiddenbrooke Golf Club in Vallejo.

I particularly like this photo because it is simultaneously formal, candid, and photo journalistic. I like to have a light touch during formals. Too loose, and people feel confused. Too tight, and you miss shots like this.

Black and White Photo of Black Bride and Groom

Black and White Photo of African American Bride and Groom

© Alex Schoenfeldt 2010. All Rights Reserved.
San Francisco Photographer