Wednesday night 11:30 PM I got an emergency text from a client, Jeanne Henzel Swartz, proprietor of Joona She was having a photographic emergency. She had just finished a hat for a competition, and photos were due at 10:00 AM tomorrow. She had been planning to shoot it herself, but her model flaked. She needed me to come over and get some shots of this hat.
I said “what the heck.”
I roll into her studio in an industrial part of town just before midnight. We scope around for a while, and decide to try a few things. We have one well lit room with blank walls, a funky handmade shelter by the waterfront (we are basically in the port of Oakland) and a congregated metal building that looks interesting. We shot for about an hour, came back to my studio, picked our favorite made some quick adjustments in Photoshop, popped it on a thumb drive, done. I was in bed by 2:00 AM.
I say we nailed it.
Here is the one in front of the blank wall. This is the one that got submitted to the contest (which is why the aspect ratio is weird) . We felt like it showed off the hat the best.
Here is the one in front of the funky handmade structure on the edge of the San Francisco Bay in the port of Oakland. This one is my favorite. It is a little busy, but man there is a lot going on here.
And lastly, the one in front of the metal building. The photo we went with was the first shot we took, and this was the last. Funny how that worked.
All photos © Alex Schoenfeldt 2011
San Francisco Photographer